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corporate identity /

direct marketing campaign

client / 

Medtronic Resolute, Switzerland

 

role / 

corporate identity & DM campaign

A distinctive and extensive identity and campaign for Medtronics' medical device Resolute based on word plays, bold typography and the color yellow. Monthly mailings to over 5000 addresses increased product awareness in a crisp way and led to an increase of market share. Concept Wouter Botman/Linn Behrendt